UNS001

Oxford Street

A reimagination of Powerhouse


Warehouse Conversion



Individually and collectively, we define what a place means and how it functions. The key to reviving and reimagining a place lies somewhere between the remnants of what once was and the potential of what could be. Place feeds from residual memory, utilising lingering traces of repetitive activity and the echoes of rituals. It absorbs and catalogues its broader surroundings and community, like a wide-reaching mycelium network. Activated by touch and sound, it consolidates energy and movement. All the while, it searches for a language—not to define itself, but to communicate.



Collingwood Yards exemplifies this revival of place. A study in adaptive reuse, a former institution reimagined as a porous, civic stage and creative testing site. What was once a walled-off technical school, encircled by a defensive moat of brick and formality, now stands as an open invitation. Its transformation from closed to communal is more than architectural; it is social and cultural. Where uniformity once reigned, difference and divergent paths are now celebrated, woven together to inform a negotiation of broad identities. Of people and place.



Rather than erasing the past, layering it. Acknowledging the cycles of use and disuse, the gentrification and flux that mark Collingwood as a place. By accepting change as a constant, the Yards become not a static monument but a framework for continued authorship. Past, present, and future coexist, creating conditions for culture rather than prescribing their form.



Collingwood Yards

ARCHITECTURE IN MOTION



Whether through subversion or careful preservation, architecture asserts the value of place as both witness and subject to history. It becomes a way of embossing legacy and is crucial to generating and leveraging the identity of a place. Our expectations hinge on the immediate and implied context that architecture provides.



Among the many great examples of revived strategic and industrial complexes, existing architecture is utilised both pragmatically and conceptually, embracing original form to give shape and meaning to a new purpose. The Arsenale di Venezia, London’s Tate Modern, PS1 MoMA in New York City and Collingwood Yards leverage this context. In doing so, it contributes to a local-global discourse centred around the reclamation of disused urban spaces and structures.



These complexes all express hyper-local qualities, rooted in unique histories, while assuming universal characteristics as public domains. Walking through them, you gain access to a network of likeminded spaces—the possibility of being both here and there. As a site with a long history of creative practice and civic engagement, this continuity makes a lot of sense for a place like Collingwood Yards. Preservation becomes a way of affirming belonging while exploring new ways of existing.



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A LANGUAGE, NOT A BRAND



The identity of Collingwood Yards is not a brand in the traditional sense. It is a language—a dialect that belongs to the community, shaped by those who inhabit it. Like Esperanto or the spirit of the International Typographic Style, it seeks universality without flattening individuality. It is recognisable without demanding homogeneity; flexible enough to hold both folk movements and global conversations.



Typography serves as the visual voice of this community. A typeface born of the place—licensed with practicality and dissemination in mind—grounds the project in locality while remaining legible to the world. Civic signage becomes a kind of cultural Esperanto: a wayfinding system that is both of here and of anywhere, situating the Yards on a continuum of local and international exchange.



ARROW AS INVITATION



At its heart, a simple motif: the arrow. It perforates and highlights, guiding without dictating, pointing toward possibility rather than conclusion. Like programming itself, it creates conditions, not restrictions. It invites tenants in, offering a tool rather than a boundary.



The arrow also functions as a civic gesture—recalling familiar signage language, yet reinterpreted to belong to this place. It signals movement, authorship, and continuity. The Yards are not a finished object but an open framework, a hopeful, unended design language contained only by the form of the site itself.



Temporary reference content and project imagery by The Company You Keep. Replace with UN-STILL work before launch.

Work